ADW
Stop guessing what
your product needs.
Gain clarity through research, behavioral science, product thinking, and technical context.
Does any of this
sound familiar?
These are some of the challenges product teams face when something isn’t working as expected, but the reason isn’t obvious.
“We’ve made changes, but the results still look the same.”
“We keep adding features, but users still seem confused.”
“We know something is wrong, but we don’t know where to start.”
You don’t need another redesign, you need clarity.
We investigate the product from multiple angles to understand what is happening, why it matters, and what deserves attention first.
Book a Product BriefingThe work we’re drawn to: Products where understanding people matters.
We're especially interested in products where behavior, clarity, motivation, access, and decision-making shape the experience.
We work with products that help people learn, practice, and progress. Our reviews consider clarity, cognitive load, motivation, feedback, and how the experience supports meaningful learning over time.
We’re drawn to products where trust, accessibility, comprehension, and emotional context matter. We look at how information, interactions, and decisions are structured across sensitive user journeys.
We look beyond points and badges to how challenge, feedback, progression, and reward shape behavior. The goal is to create experiences that encourage meaningful engagement without relying on manipulative mechanics.
We work with products designed to improve access, participation, or everyday life. Here, understanding context matters as much as understanding the interface; especially when different needs, constraints, and communities have to coexist.
Choose the depth of review your product needs.
From a focused product question to a deeper strategic review, each engagement gives you clear findings, prioritized next steps, and a defined scope.
Focused Review
For one clearly defined question or journey.
4 business days
- Review of one focused journey or product question
- 15-20 minute recorded walkthrough
- Concise action brief with the most important findings
- Priority, likely impact, and implementation effort
- Clear recommended next steps
Core Review
For connected product questions that need a fuller diagnosis.
7 - 10 business days
- Review of up to two connected journeys
- Evidence-informed findings and prioritized recommendations
- Annotated product examples/screens
- Benchmarking against up to two relevant products
- Quick improvements vs. deeper structural opportunities
- Likely impact and implementation effort
- Decision-ready action plan
- Recorded presentation of findings
Strategic Review
For products requiring deeper investigation, synthesis, and direction.
12 - 15 business days
- Everything in the Core Review
- Deeper investigation of the underlying product problem
- Cross-journey or structural analysis where relevant
- One prioritized product intervention explored in the format that best answers the problem
- Concept, flow, prototype, or interface direction where useful
- Strategic product recommendations and next-step roadmap
- 60-minute presentation and Q&A
- Seven business days of clarification after delivery
Not sure which fits? Start with a short Product Briefing. We'll help define the question and recommend the smallest scope that can answer it. Let’s talk →
See how clarity becomes action.
Selected projects showing how research, behavioral insight, design, and technical thinking turn complex product questions into practical next steps.
Sound Wave
A communication assessment system for executive briefings and coaching. We simplified two reports to make complex results easier to understand.
See the case
Tensor Care
A MedTech platform for cartilage analysis. We designed its patient upload flow to turn technical requirements into clear guidance and immediate feedback.
See the case
VV Insurance Broker
An insurance extranet for agents and partners. Interviews showed that over 60% of evaluated elements were rarely used, so we reorganized the experience around key workflows.
See the caseNotes from the research desk.
Short reads on UX, behavior, product strategy, and decision-making. Practical ideas rooted in research and real-world work.
Designing for Gen Z without designing for distraction
What actually matters to a generation that grew up with more choice, more noise, and lower tolerance for friction.
Read article
Gameful design, beyond points
How to design systems that drive motivation, learning, and meaningful progress, without relying on cheap rewards.
Read article
The cost of confident guessing
Why promising ideas sometimes lead teams in the wrong direction, and how asking better questions can lead to better decisions.
Read article
FAQ.
Everything you need to know before booking a Product Review
A Product Review is a fixed-scope, evidence-informed assessment of a digital product or product journey. Rather than looking only at the interface, we consider user behavior, UX, communication, product context, relevant benchmarks, and technical constraints to understand what deserves attention first.
Not exactly. A traditional UX audit generally concentrates on usability and interface issues. A Product Review looks at the problem more broadly, considering behavior, communication, business context, product structure, technical realities, and the decisions the experience is asking people to make.
You do not need to decide alone. After you submit your request, we will discuss your product, current challenge, and expected outcome during a short Product Briefing. We will then confirm the most appropriate package before payment.
You will complete a short questionnaire and choose a time for the Product Briefing. During the call, we will clarify your goals, scope, and available materials. Afterward, you will receive a written confirmation with the deliverables, timeline, and payment instructions.
No. Analytics can strengthen the review, but they are not required for every package. If data is available, I will use it as one source of evidence. If it is not, the assessment can still draw from product analysis, UX principles, benchmarking, and behavioral research.
Full redesign or implementation is not part of the standard review unless scoped separately. Product Reviews focus first on understanding the problem and identifying what deserves attention. When useful, a review may include a flow, concept, prototype, or interface direction to make a recommendation concrete.
No specific business result can be guaranteed. Conversion also depends on factors such as traffic quality, pricing, positioning, implementation, technical performance, and market conditions.
What we guarantee is a thorough, evidence-informed review with clear reasoning, prioritized recommendations, and suggested ways for your team to evaluate the outcome.
Each report can include suggested success indicators relevant to the reviewed product, such as CTA engagement, completion rate, conversion, navigation behavior, or user feedback. Measurement and ongoing monitoring remain the responsibility of the client or their analytics team.
ADW Studium
Research, design, and technology working together to create products that improve everyday life.
Illustrations & playful goods.
A collection of illustrations, prints, drop-shipped products, and playful experiments that don't quite fit the rest of the studio.
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